Key Components of Wizz Wang’s GTM Strategy Workshop
WizzWang offers a holistic approach to building and executing a GTM strategy and a host of services designed to facilitate your success.
Our process focuses on ensuring that your product not only enters the market successfully but also achieves rapid adoption and sustained growth by delivering clear and demonstrable value to the end user.
Step one of this process is a workshop with our team to understand your business while driving insight for you, the customer.
Unlocking the advanced technology value drivers that help you scale customer engagement.
Market Research & Analysis
Understanding the market is key to a successful product launch. Through detailed research, we assess your target market, analyse industry trends, and evaluate competitors.
By prioritising key customer segments and refining messaging, we position your product to stand out and maximise impact.
Value Proposition Development
A strong value proposition is key to a successful GTM strategy. We work with your team to define your offering’s unique benefits, addressing customer pain points better than competitors.
Based on a proven value messaging framework we help you clearly articulate your value proposition and the differentiators that will resonate with your target audience.
High Quality Content Creation
Producing valuable, engaging and informative content that attracts, educates and converts potential customers across relevant channels, in multi formats.
This includes technical content, training courses, explainers, video content, interviews, foreign language content and more.
Optimising Outbound Engagement
We help you scale sales and enter new markets with a strong systematic workflow that help engage customers while avoiding crass sales pitches.
We help implement simple automation and workflows that help to scale customer engagement whilst meeting GDPR requirements.
Developing A Community
Helping you build relationships with key industry influencers, relevant groups, strategic technology partners, integrators and value added partners that expand reach and generate a smooth flow of referrals for your business.
We help with technology, people and process to ensure your community rocks on day one.
Optimisation and Distribution
Equipping your sales teams with the tools they need to succeed, including sales training, detailed customer personas, presentation decks, sales methodologies and communications skills.
Leveraging our extensive network to secure partnerships with key distributors and resellers that can extend your reach and accelerate market penetration.
Continuous Feedback
Assisting you with ongoing measurement, helpful advice, business support and strategy input as you need it.
